There's a moment before a gift is opened — the moment of holding it, feeling the weight of it, seeing the care that went into the wrapping — that sets the emotional tone for everything that follows. At Floragram, we think about that moment as carefully as we think about the roses inside the box.
Free Gift Wrapping on Every Order
Every Floragram order includes free premium gift wrapping. This isn't an afterthought — it's a core part of the experience. The presentation is part of the gift.
The Velvet Box
The Floragram signature velvet gift box is designed to be kept. It's structured, weighty, and beautiful — the kind of box that earns a permanent place on a shelf long after the roses have been enjoyed.
When she picks it up, she feels its quality before she's opened it. That's intentional.
The First Sight
The moment the lid is lifted, the roses are arranged to fill the box completely — a full, abundant display of colour and texture. There are no sparse arrangements, no empty spaces, no gaps. The first sight should be breathtaking.
The Personal Touch
Add a personalised message at checkout and we'll include a handwritten card with your order. In a world of printed labels and generic inserts, a handwritten card is an extraordinary thing.
The Lasting Experience
Unlike most luxury gifts, the Floragram unboxing experience doesn't end after five minutes. The roses sit in their box, in her space, for 1–3 years. The box becomes part of her décor. The roses become part of her daily environment. The gift keeps being experienced, every day.
Why the Unboxing Experience Matters
We live in an era of unboxing videos and social sharing — not because people are superficial, but because the presentation of a gift communicates how much the giver cared. A beautifully presented gift says: I thought about this. I wanted this to feel special. I wanted you to feel special.
That's what free gift wrapping at Floragram means. Not just pretty packaging — but a statement of care.